Before you buy your next POS system think about your choices in merchant services. You may have noticed over the last couple of years credit card processors have started buying or making POS systems. In the past you selected your POS system and your credit card processor but like all things that changed. Credit card processors started making their own POS systems and offering them free to get your credit card processing business. Because you are an entrepreneur I’m sure you already know nothing is free! If they are giving you a POS system than they are making it up in your credit card processing rates.
For a very short while Heartland followed this trend and created a POS system and marketed it directly. They did this long enough to realize that while it did work it did not thrive, the model was missing something. What was it missing? The long term local relationship between the POS dealer (VAR) and the business owner. Heartland fixed this issue when they shuttered their own POS system and bought numerous established systems. What, what do you mean they bought POS systems? I know what you are thinking, so lets address that. Yes they bought numerous systems, they purchased Digital Dining, Dinerware, Cash Register Express, and LiquorPOS. Here is what they did something different from other processors. They left the dealer model in place and made it stronger. The second thing they did was to keep their POS systems open to other merchant processors.
Now fast forward to Heartland’s newest POS system known as Heartland Restaurant Point of Sale system which was just launched. They are keeping this system open to other processors too!
Cut to the chase. Now you tell me what is going to happen when you sign up for a free or reduced price system and you want to negotiate your credit cards rates that you have noticed have been creeping higher and higher. So you contact your FREE POS system company and ask them why are my processing fees so high? Why can’t you give me a better deal? We all know how this story ends. It ends with you being stuck with a free POS system you can’t afford. Don’t you wish you had a choice now? Explore Heartland Restaurant POS before you ended up trapped!