How Delivery Increases Restaurant Revenue and Boosts Loyalty

The restaurant industry is experiencing significant growth when it comes to delivery operations. In fact, according to a recent report from the National Restaurant Association, 34% of consumers utilize delivery more often than they did just one year ago. And its popularity only continues to rise. The most successful restaurant operators are leveraging this trend to their advantage, and being rewarded with increased revenue.  But in order to attain this benefit, you need to ensure your delivery operations are optimized for the best customer satisfaction.

The right delivery software can help you capitalize on this trend. Here’s why:

Encourages Repeat Customers

Customers now expect delivery, so much so that there are entire enterprises—independent of any one specific restaurant—based solely on the concept of delivering food to consumers. Restaurants that are optimizing for delivery are growing their loyal customer base and reaping the rewards that come with increased loyalty.

By offering delivery, your customers can order from you even when they don’t have time to come in, which is a valuable service in a day and age when consumers are busier than ever and have little free time for a sit-down meal. When you incorporate third-party delivery services, you also gain the benefit of a boosted online presence, making you more visible to potential customers.

Increases Revenue

Delivery doesn’t just increase your customer base—it increases revenue. By implementing a delivery operation, you add another channel through which you can do business. Customers that may have otherwise never chosen your restaurant might be compelled to order from you when you offer the convenience of delivery.

On top of that, delivery orders are usually larger on average than in-house orders. This boosts your revenue even higher than if you had experienced the same number of customers on premises. And with delivery, you can compensate for slow days due to poor weather. When customers don’t want to leave their homes in those conditions, they turn to delivery.

Streamlines Operations

Adding the right delivery software can improve accuracy and increase productivity. Robust delivery software helps you optimize delivery routes and equip your employees to work more effectively. This is especially true for delivery software that integrates with your POS to improve communication across systems and decrease errors.

The most advanced solutions offer the biggest benefits to restaurant owners, allowing them to easily manage delivery drivers and keep track of which orders are assigned to which workers. It can also provide turn-by-turn directions and GPS mapping so that orders can be delivered quickly and safely, boosting customer satisfaction as well as profit.

Helps You Stay Competitive:

The rise in popularity of delivery operations has given restaurant owners a new strategy to leverage to their advantage, but simply offering delivery is not going to help you stay ahead of the competition when all your competitors are jumping on the bandwagon as well.

In order to truly gain the full benefits of this, it’s imperative that you offer a better customer experience as well, which is only achieved when operations are streamlined and optimized. The right delivery software will make it easy to provide the experiences customers crave while effectively managing your operations.

National Business Systems offers a cost-effective, yet powerful delivery dispatch solution that integrates seamlessly with Heartland Restaurant POS. For more information, contact us today!

4 Reasons Your Restaurant Needs Online Ordering

According to the National Restaurant Association, 43% of consumers have placed a takeout or delivery order online. Though it has only been available for the last several years, and its mobile counterpart being an even more recent development, consumers have been very quick to adopt the use of this technology.

Consumers now turn to digital alternatives wherever possible, and the restaurant industry is no exception. Customers now order online more often than they do in-house, and with how busy everyone is, the popularity of online ordering comes at no surprise.

Here’s why you should consider adding online ordering software for your restaurant:

Increased Revenue

On average, customers spend more when they place orders online than they do in house. There could be a number of external factors that contribute to this. Online ordering allows them more time to browse your menu and removes any shame or judgement they would feel placing large orders in front of others. Often, customers that order for takeout or delivery will order extra just to have leftovers for later.

However, there are many other factors about online ordering that you can use to your advantage to help increase revenue even more. Leverage upselling prompts to let customers know about add-ons and deals that they may want but have missed when they scanned your menu. Plus, you benefit from the added online visibility that it offers.

Valuable Customer Data

By integrating online orderings software for your restaurant into your POS and loyalty solution, you can offer a loyalty rewards program and have customers log in to their account to place orders. This can allow loyalty rewards members to earn points, and can provide valuable customer insight for you.

This insight is very helpful when it comes to marketing and promotional purposes. By understanding more about what your customers like and want to spend money on, you can ensure your promotions are more successful. You can even personalize promotions by looking up customer order history and suggesting items based on their preferences.

Reduced Order Errors

When you integrate online ordering with your POS, you also cut out the middle man. Customers can input orders directly and can double-check orders before they submit. Placing orders over the phone doesn’t seem too difficult, but often items can get missed while employees simultaneously focus on listening to orders that customers give and inputting them into the system. This leaves a lot of room for human error.

With online and mobile ordering, however, any orders go directly to the POS and are then transmitted to the kitchen display, where staff can get started fulfilling them. They can also view priority, modifiers, special instructions, or any other information the customer gives.

Improved Customer Experiences

All of these features and functions don’t just lead to more streamlined operations—they lead to a better customer experience. Customers want the convenience of online ordering, and are much more likely to become loyalty customers if they know you offer what they want. If you reward customers by meeting their demands, they will reward you with loyalty and higher profits.

To make sure you can get the full benefits of online ordering, choose a system with the features and functions that can help you meet customer expectations. A local partner, such as National Business Systems in Washington, can direct you to industry-leading software, like Heartland Restaurant, for your business and help you implement it to fit the needs of your customers and your restaurant.

Contact us to learn more!

Are you ready to deliver Vegan and Vegetarian food?

vegan delivery on the rise

Delivery and Vegan Food are the fastest growing restaurant trends

According to Grubhub and Yelp vegan and vegetarian options are trending like never before. The fastest growing item overall was cauliflower crust pizza. According to the “Year in Food” report cauliflower popularity grew by 650%.  After several years of growth in meat alternatives can this really be called trendy any longer? I would suggest this is far from a trend. Americans are looking for comfort food without the animal protein.

Dine in, Delivery or in home Meal replacement that is the question

Whether you are catering to the meat alternative crowd or still serving meat and potatoes how and where are the next frontier. Diners are voting with their wallets and they are choosing in home meal replacement and delivery. Several restaurant publications have recently featured restaurants that have closed their dining rooms to expand delivery and take out ops. What this tells me is people want fresh not frozen and quality made meals. If it were just wanting to eat at home we would just nuke a frozen dinner right? Well, that ain’t happening.

Do you have to respond to trends in order to make it today?

Well that answer to that is above my pay grade. I do think if you are just starting in business and catering to younger diners you probably do. There is still room for the classic steak house and hopefully there always will be but the young guest are growing up in an alternative protein reality. The next generation will have never lived in a world where fast food did not offer a plant based alternative. At what point is it no longer an alternative? These same consumers will also grow up with every restaurant having online ordering and delivery options. So regardless of the concept you operate it may be time to dip your toe into the technology pool and see what happens. No need to do a cannon ball into the deep end, start slow with an iPad POS system and go with the flow. Let your guest tell you how they want to order and respond! While we can’t help you with plant based alternatives we can assist with the modern technology for your restaurant. Call us at 800-863-2274 or online at Restaurant POS including online ordering.

Is your restaurant ready for the holidays?

ready for the holidays?

Promote your gift cards

Americans go to present is the gift card. Start stocking up now before it’s too late. Don’t rely on only hard plastic gift cards, get geared up with e-gift cards also known as a virtual gift card.  Industry experts agree that e-gift cards are the next big thing for POS and gift giving. You should be ordering your gift card stock before Thanksgiving in order to be prepared.

Start working your email list

Around daylight savings or sooner you should be sending out holiday themed emails. It’s about this time of year businesses start planning their holiday parties. Send your customer list updates on catering and private dining options. Many businesses cater events in the office, however in this strong economy parties have made strong come back. While your emailing about holiday parties don’t forget to mention gift cards especially if you offer a virtual gift card that can be ordered from you website.

Make sure your equipment and technology is ready for the rush

Whether you have a point of sale system like Digital Dining, Dinerware or a cloud based tablet system ensure you are compliant with payment requirements. Double check your other mission critical equipment as well. If something has a nagging issue get it repaired or you are just inviting trouble. Find out if your POS provider offers surge licensing in case you need to stand up an extra POS terminal for a few days during the rush.

Take care of staffing issues now

Head off staffing issues by thinking ahead. Get your vacancies filled now. After filling in your roster hire some seasonal help as well.   Don’t forget to get floaters lined up in case a regular or seasonal hire call in sick or get stuck in bad weather. Don’t leave anything to chance because we all know what Murphy says “Anything that can go wrong will go wrong”. If POS is one of those items you need to address call us at 800-863-2274 or on the web at Restaurant POS.