Make an informed buying decision when you are selecting a new system
The trending business model in the restaurant POS industry is a little confusing. In the last decade most of the POS system on the market are now owned by credit card processing companies. This has caused a lot of misleading offers to flood the market. One of those misleading practices is the “Free POS” offers you may have seen. being a business person your self can you really fall prey to a “Free” offer of anything. You and I both know nothing is free. If a company is offering you a free system it is because they are over charging you for merchant services. That company offering the Free system has to pay for it somehow! The first consideration in buying a new system is “do i want to be in a long term contract to pay off a free system”?
Partner with a local company that is also invested in your community
Take a look at what POS re-sellers in your community have to offer. Don’t buy a system from across the country or from your bank. Spend your time in creating a dining experience for your guest not chasing down a company on the other side of the country to get something resolved. Investing locally can free you of extra burdens you should not have to deal with.
Look at total cost of ownership not just the start up cost
Ensure when you are calculating total cost of ownership to factor in credit card fees. Factor in all the cost to get a true picture. If merchant services are part of your system include those cost. We have created a restaurant POS buyers guide we invite you to download and examine before purchasing a system. Read our guide and contact us to schedule a demo.
The Heartland Guest Application engages your guest
Modern POS systems should go beyond your restaurant. Use the Heartland Guest Application to empower guest. Ten years ago you would have paid a king’s ransom to have the technology found today for a few bucks a month. We have leveraged the cloud to bring your restaurant right into your guest phone. Guest will love to pay their guest check right on their own phone. Guest won’t wait to order when they skip the line with your app.
There are guest that expect you to have modern technology
Do you know there are consumers growing up right now that don’t recall a world without apps? A tipping point will soon be reached when you are not relevant without these technologies. Mobile App and Kiosk are the new normal and you risk being an outlier without them. Of course they are not for every restaurant but in the fast casual space they are a must. For the fast casual restaurant the Heartland Guest Application checks all those boxes.
Omni channel Systems should be fully integrated
OK, omni channel and integrated seem like pretty fancy terms right? Well they sound far more fancy than they really are. First omni channel simply means you have more than one way to order. A system with cashier terminals and online ordering would be considered omni channel, simple right. Fully integrated just indicates it acts as one system not a patch work of systems connected via interface. In the case of Heartland Restaurant POS it is omni channel and fully integrated. You won’t have to use an online ordering platform that is separate from your POS. That also goes for delivery, kiosk, loyalty and more. All of these features and functions are native to Heartland Restaurant POS. This is where the Heartland Guest Application comes into play. These are not other programs they are part of the program. This makes all the difference in the world. To arrange a no obligation in person in Seattle, Tacoma or Yakima area or online demonstration of Heartland Restaurant POS call us at 800-863-2274 or follow visit us on the web.
All POS and Online Ordering Systems are not created Equally
The reason the Heartland POS online ordering system is different from most is easy to point out. It is one system with omni channel ordering abilities. OK, so what is what you may be asking, how is that different? Great questions and the difference is in the fact we are not interfacing to a third party online ordering system. That’s right, with Heartland POS you have one system that is an omni channel solution. Using our online ordering system does not even require you to obtain a new web address or know anything about web hosting. You won’t even need a separate merchant services account for your online presence. Differences don’t stop there either, you also won’t be paying huge gateway processing fees most third parties require.
Having one system makes your job easier
Your job is easier maintaining one system instead of two. Don’t waste your time changing prices or menu items in two different systems. Heartland POS allows you to manage your online ordering and dine in POS in one place. Managing and growing a restaurant is already hard. Use technology like this to work for you not the other way around. Talking to restaurants that don’t offer direct online ordering we find they are too busy to figure it out. Cost and complexity scare many operators off. Using Heartland POS online ordering is simple and part of the POS.
Do you currently use Uber Eats or Door Dash?
We are know you can’t compete directly with the marketing power of the big tech food delivery systems. You can start marketing to those customers you offer online ordering for take out. Those customers already like your food so let them know they can order online directly too. Heartland POS also features a complete delivery system too but that is a topic for another day.
Your guest have restaurant technology expectations, do you?
In our modern connected world, your guest expect you to have restaurant technology they can engage with. This expectation starts with a great website and updated social media but don’t make the mistake it ends there.
Today’s modern guest are already engaging your business before they even arrive. Are you ready to engage with them? When they walk in can you add them to an integrated wait list alerting them by text their table is ready? Can they join your loyalty program? When they are ready to leave can they pay the check from their phone? If your answer is no to any of those questions you need to update your POS system.
Your competition is engaging with your guest already. Keep them with unrivaled restaurant technology.
Your guest are being exposed to marketing images from local restaurants everywhere they turn. One way to gain an upper hand is offering incentives to guest that already like your restaurant. We all know it is more cost effective to market to existing guest so start there. You restaurant technology should include customer loyalty, build value and brand awareness. Follow that up with online ordering to ensure they can order from you when they are getting take out. Don’t forget to offer in house dining features too like allowing them to pay the check with their phone.
Utilize the technology your guest are already using, their phone.
Your guest are already using the ultimate marketing tool, their cell phone. Your POS system should make it easy to engage guest with what they already have. Heartland Restaurant POS does that with our engagement application. We make it easy for your customers to stay plugged into you with nothing but their phone. With their phone they can be texted when their table is ready, order online, receive a text when their take out is ready, track and manage loyalty points and even pay their guest check. Find out more about how we can help your compete in the Seattle Tacoma area. We are the local Seattle Heartland POS dealer. Contact us at 800-863-2274