Many restaurants are struggling with adding Online Ordering to their restaurant.
It can be a daunting task for many of us to be task with setting up online ordering. Well, lucky for you it is not nearly as difficult as it sounds. It can actually be set up pretty quickly and cost effectively with the right system. The first step is to select a system that ties into your POS system so you have less overhead. A modern cloud based system has a huge head start compared to a legacy POS system. Often it is simpler and more cost effective to start with a new system than retrofit an older system with online ordering..
Having Online ordering today is not a luxury it is a a must have.
With the pandemic raging all around us you need to give clients as many opportunities to order from you as possible. A simple system to get your online ordering presence set up quickly with out breaking the bank is installing Heartland Restaurant Point of Sale. Powered by the cloud Heartland Restaurant POS quickly enables you to be online in a matter of hours not days and without all the complications of designing your own site from scratch. Because it is a cloud based solution your menu is already on the cloud and we flip a switch and in a matter of minutes Heartland has produced a website. Now all you have to do is get the word out.
You don’t have to be a webmaster to run your own online ordering site.
Because Heartland takes care of all the behind the scenes work of setting up the web address you don’t need to know anything about web hosting. You simply have a web portal to log into you account to manage items. Once published simply share the word with social media, signage, flyers in your to go orders etc. Soon orders will be pouring in. The greatest thing about these orders is they are commission free. Don’t lose sleep, give us a call and let us show you how simple and cost effective adding online ordering to your restaurant truly is. Call us at 800-863-2274 or visit us on the web at adding online ordering to my restaurant.
Delivery and Vegan Food are the fastest growing restaurant trends
According to Grubhub and Yelp vegan and vegetarian options are trending like never before. The fastest growing item overall was cauliflower crust pizza. According to the “Year in Food” report cauliflower popularity grew by 650%. After several years of growth in meat alternatives can this really be called trendy any longer? I would suggest this is far from a trend. Americans are looking for comfort food without the animal protein.
Dine in, Delivery or in home Meal replacement that is the question
Whether you are catering to the meat alternative crowd or still serving meat and potatoes how and where are the next frontier. Diners are voting with their wallets and they are choosing in home meal replacement and delivery. Several restaurant publications have recently featured restaurants that have closed their dining rooms to expand delivery and take out ops. What this tells me is people want fresh not frozen and quality made meals. If it were just wanting to eat at home we would just nuke a frozen dinner right? Well, that ain’t happening.
Do you have to respond to trends in order to make it today?
Well that answer to that is above my pay grade. I do think if you are just starting in business and catering to younger diners you probably do. There is still room for the classic steak house and hopefully there always will be but the young guest are growing up in an alternative protein reality. The next generation will have never lived in a world where fast food did not offer a plant based alternative. At what point is it no longer an alternative? These same consumers will also grow up with every restaurant having online ordering and delivery options. So regardless of the concept you operate it may be time to dip your toe into the technology pool and see what happens. No need to do a cannon ball into the deep end, start slow with an iPad POS system and go with the flow. Let your guest tell you how they want to order and respond! While we can’t help you with plant based alternatives we can assist with the modern technology for your restaurant. Call us at 800-863-2274 or online at Restaurant POS including online ordering.
E-Gift Cards are replacing the traditional plastic cards quickly
Have you ever lost a valuable gift card? Have you ever wanted to buy a last minute gift and deliver it in a matter of seconds? E-Gift Cards also known as virtual gift cards are quickly becoming best practice for businesses all over the world. As the cultural shift to electronic payments continues gift cards are following the trend. The advantages of selling and using e-gift cards are numerous. Its difficult to believe there are still merchants using hand written gift certificates but they exist.
The plugged in customers today are expecting you to offer virtual offerings too
Today’s customers are using technology like never before. This is nothing new about generations becoming more tech savvy then those ahead of them. However today’s tech is light years ahead of what we have seen before. If your business is not up to speed you risk being left out. Offering e-gift cards is one way to keep you in the loop. In this case if offers you a lot of other benefits and a business owner too. First thing to consider is selling e-gift cards on your online ordering site. If you are selling hard printed cards online you have orders fulfilled which can be costly and takes time. A virtual gift card takes no time from your staff to fill the order. It is in the recipients hands in just seconds from the purchase.
Virtual gift cards expands your businesses reach
Just imagine that now Grandma in New York can simply go to her grandson’s favorite Seattle restaurant’s website and buy an e-gift card. Think about the fact your website is open and available twenty-four hours a day for last minute shoppers! There are far more reasons to start offering an e-gift system. In the Seattle Tacoma area reach out to your Heartland Dealer National Business Systems, Inc. at 800-863-2274 or online at Heartland Restaurant POS System.
The Heartland Guest Application engages your guest
Modern POS systems should go beyond your restaurant. Use the Heartland Guest Application to empower guest. Ten years ago you would have paid a king’s ransom to have the technology found today for a few bucks a month. We have leveraged the cloud to bring your restaurant right into your guest phone. Guest will love to pay their guest check right on their own phone. Guest won’t wait to order when they skip the line with your app.
There are guest that expect you to have modern technology
Do you know there are consumers growing up right now that don’t recall a world without apps? A tipping point will soon be reached when you are not relevant without these technologies. Mobile App and Kiosk are the new normal and you risk being an outlier without them. Of course they are not for every restaurant but in the fast casual space they are a must. For the fast casual restaurant the Heartland Guest Application checks all those boxes.
Omni channel Systems should be fully integrated
OK, omni channel and integrated seem like pretty fancy terms right? Well they sound far more fancy than they really are. First omni channel simply means you have more than one way to order. A system with cashier terminals and online ordering would be considered omni channel, simple right. Fully integrated just indicates it acts as one system not a patch work of systems connected via interface. In the case of Heartland Restaurant POS it is omni channel and fully integrated. You won’t have to use an online ordering platform that is separate from your POS. That also goes for delivery, kiosk, loyalty and more. All of these features and functions are native to Heartland Restaurant POS. This is where the Heartland Guest Application comes into play. These are not other programs they are part of the program. This makes all the difference in the world. To arrange a no obligation in person in Seattle, Tacoma or Yakima area or online demonstration of Heartland Restaurant POS call us at 800-863-2274 or follow visit us on the web.