Make an informed buying decision when you are selecting a new system
The trending business model in the restaurant POS industry is a little confusing. In the last decade most of the POS system on the market are now owned by credit card processing companies. This has caused a lot of misleading offers to flood the market. One of those misleading practices is the “Free POS” offers you may have seen. being a business person your self can you really fall prey to a “Free” offer of anything. You and I both know nothing is free. If a company is offering you a free system it is because they are over charging you for merchant services. That company offering the Free system has to pay for it somehow! The first consideration in buying a new system is “do i want to be in a long term contract to pay off a free system”?
Partner with a local company that is also invested in your community
Take a look at what POS re-sellers in your community have to offer. Don’t buy a system from across the country or from your bank. Spend your time in creating a dining experience for your guest not chasing down a company on the other side of the country to get something resolved. Investing locally can free you of extra burdens you should not have to deal with.
Look at total cost of ownership not just the start up cost
Ensure when you are calculating total cost of ownership to factor in credit card fees. Factor in all the cost to get a true picture. If merchant services are part of your system include those cost. We have created a restaurant POS buyers guide we invite you to download and examine before purchasing a system. Read our guide and contact us to schedule a demo.
Make payments easier for a better guest experience
Part four of our series on attracting and keeping Millennial Customers focus on payments made easy. Restaurants always strive to achieve that perfect guest experience. The one they will tell their friends and family about. It really does not matter if you are a five star table service establishment or carry out burger stand. How fast guest can pay and leave is part of the overall experience. Technology can improve this part of dining out that often diminishes the entire outing if handled poorly.
Servers are busy and your guest know that.
How often have you been our for dinner and wait to get your guest check and credit card back. Much of this can be accounted for via training however servers have a lot on their plate (pun intended). One of the break through technologies allow guest to use their own phone to pay a guest check off including a tip. Yes, you heard that correctly. You don’t need to put an ugly tablet on every table to make it easier for guest to pay. Use the Heartland Guest Application that allows your guest to use their own mobile device to simply scan to pay. Your POS will be configured to print a QR code on each guest check. You guest simply opens the app, scans the code and pays with a credit card they have already associated with their account.
A guest Application improves the experience for the guest and staff too
Technology like a guest app empowered with payments also lessens the load on servers too. Guest paying their own guest check off is one less thing for your servers to do. Another side effect is you could get an extra table turn in for the night too. If you think the technology demands of the millennials is demanding, your haven’t seen anything yet. The next generation Gen Z thinks their tech savvy parents don’t know anything about tech and social media and their right! Learn more about the Heartland Guest Application here.
The Heartland Guest Application engages your guest
Modern POS systems should go beyond your restaurant. Use the Heartland Guest Application to empower guest. Ten years ago you would have paid a king’s ransom to have the technology found today for a few bucks a month. We have leveraged the cloud to bring your restaurant right into your guest phone. Guest will love to pay their guest check right on their own phone. Guest won’t wait to order when they skip the line with your app.
There are guest that expect you to have modern technology
Do you know there are consumers growing up right now that don’t recall a world without apps? A tipping point will soon be reached when you are not relevant without these technologies. Mobile App and Kiosk are the new normal and you risk being an outlier without them. Of course they are not for every restaurant but in the fast casual space they are a must. For the fast casual restaurant the Heartland Guest Application checks all those boxes.
Omni channel Systems should be fully integrated
OK, omni channel and integrated seem like pretty fancy terms right? Well they sound far more fancy than they really are. First omni channel simply means you have more than one way to order. A system with cashier terminals and online ordering would be considered omni channel, simple right. Fully integrated just indicates it acts as one system not a patch work of systems connected via interface. In the case of Heartland Restaurant POS it is omni channel and fully integrated. You won’t have to use an online ordering platform that is separate from your POS. That also goes for delivery, kiosk, loyalty and more. All of these features and functions are native to Heartland Restaurant POS. This is where the Heartland Guest Application comes into play. These are not other programs they are part of the program. This makes all the difference in the world. To arrange a no obligation in person in Seattle, Tacoma or Yakima area or online demonstration of Heartland Restaurant POS call us at 800-863-2274 or follow visit us on the web.
Do you want a multi use iPad or a throwaway locked down tablet.
Thinking about the future would you rather have an iPad POS or use a tablet that has no other purpose? You probably have not thought about this yet, have you? Most of the popular tablet POS systems on the market use hardware that can’t be re-used. Therefore, don’t waste your money on proprietary hardware with no other purpose. Systems like Clover and Toast both use custom tablets that can’t be used for anything else, ever. That really is not cutting edge, that’s more old school thinking. Because of that what happens when you need new hardware? Can you order a new Toast terminal up on Amazon from a variety of sellers? Of course you can’t, they have you trapped in hardware you may not want or need in a few years. Toast and Clover equipment is pretty expensive for something unusable elsewhere.
iPads can be re-purposed and are very affordable
Using an iPad POS system you have the flexibility of an open market iconic piece of equipment. You maybe asking what is flexible about that, right? Well for starters it can be re-purposed when you are done with it. You can purchase them worldwide. Your staff will already know how to use them and much more. They are so inexpensive you might even keep an extra for peak times in your restaurant. Even in five years when there are next generations available, old iPads will still have a function elsewhere. You could even donate them when you no longer need them.
Bottom line is don’t paint yourself into a corner.
An iPad POS system does not trap you into things. Proprietary tablets like Clover and Toast among others do. With both Toast and Clover you have to use a specific processor, with Heartland’s iPad POS you don’t. For more information about the freedom a complete iPad POS system affords you call us at 800-863-2274