Make an informed buying decision when you are selecting a new system
The trending business model in the restaurant POS industry is a little confusing. In the last decade most of the POS system on the market are now owned by credit card processing companies. This has caused a lot of misleading offers to flood the market. One of those misleading practices is the “Free POS” offers you may have seen. being a business person your self can you really fall prey to a “Free” offer of anything. You and I both know nothing is free. If a company is offering you a free system it is because they are over charging you for merchant services. That company offering the Free system has to pay for it somehow! The first consideration in buying a new system is “do i want to be in a long term contract to pay off a free system”?
Partner with a local company that is also invested in your community
Take a look at what POS re-sellers in your community have to offer. Don’t buy a system from across the country or from your bank. Spend your time in creating a dining experience for your guest not chasing down a company on the other side of the country to get something resolved. Investing locally can free you of extra burdens you should not have to deal with.
Look at total cost of ownership not just the start up cost
Ensure when you are calculating total cost of ownership to factor in credit card fees. Factor in all the cost to get a true picture. If merchant services are part of your system include those cost. We have created a restaurant POS buyers guide we invite you to download and examine before purchasing a system. Read our guide and contact us to schedule a demo.
Should you should be using an EMV Chip Reader?
The simple answer is yes, you should be using EMV chip readers for several different reasons. before addressing the reasons why let’s look at a couple of the myths. The first myth is that you must use be reading EMV chips as part of your POS system. That is false, there is no rule or law stating you must read chips. Second myth is that it is cheaper to read chips opposed to magnetic strips. For the most part that is also a false claim. The truth is if you are still reading cards by swiping them in your POS you have accepted 100% of the charge back liability. The failure to use a chip reader for all intent purposes is n acceptable reason for the card holder to file a charge back it seems. While that is not an official reason the net result of the rules would indicate that it is.
You should be planning on implementing EMV readers at minimum
Standalone credit card terminals have been able to accept EMV chips now for several years. POS systems have been playing catch up for years now and making up ground. Swiping credit cards today can result in charge backs for the full amount without reason. Yes, you heard that right. The issuing bank does not allow for any due process regarding the validity of the charge like the old charge back rules. If the card has a chip and you swiped it there is no process to prove it is a valid charge. If the customer charges back you lose. You need to get EMV chip readers
Upgrade your legacy POS to EMV readers or replace it
If you have an older POS system you may not be able to upgrade it to read EMV chips. If that is the case you should look into a system that accepts EMV chips right at the table. Heartland has several POS devices that accept EMV payments at the table. An investment is technology that allows for best practice of EMV chips limits your liability in several areas. In the Seattle Tacoma area contact your Heartland POS dealer National Business Systems at 253-839-9636
How credit card processors changed the POS world.
Years ago the POS landscape started to change. Back in the day POS systems and card processing stayed in their own lane. As the merchant services industry became more competitive the business model began to change. The first player to start disrupting the traditional model was HarborTouch. Offering their POS system (white labeled DinerWare) for what they called “Free” as long as you used HarborTouch merchant services. First Data entered the fray when they brought Clover to the market. The trend continued Heartland also entered the fray when they released restaurant 360 into the marketplace selling it directly through their credit card reps. As this trend grew both Heartland and HarborTouch started buying more POS systems, however one of them made a major move to set them apart from the rest of the herd mentality.
Heartland learns POS Dealers make a big difference
Jump forward a number of years and you find out Heartland has bought three major POS systems. They started with the purchase of Dinerware from Seattle and Cash Register Express from NY. Not long after that they bought Menusoft the makers of Digital Dining in VA. As a dealer for Digital Dining I can say we were a little nervous having a main product of ours being bought by a very large credit card processing company. I’m sure you can imagine the thoughts going through our minds as we learned the news. Well fast forward three plus years and we can now clearly see this was the best thing that could have happened to Digital Dining and our dealership.
How about a dealer model and opening their POS open to any card processor.
Not only did Heartland buck the trend of going to direct sales they are changing the POS landscape again. They figured out that restaurants are served better by dealers in their communities. Not only did Heartland keep dealers that have made them stronger with innovative programs and partnerships with credit card representatives in the same communities. They increased their leadership in the POS and Credit Card marketplace buy acquiring Mobilebytes a year ago and re-branding it as Heartland Restaurant POS. One of the decisions Heartland made is still not believed by many but is having a major impact. You can use any merchant services you would like with any of the Heartland POS products. Their biggest competitors don’t allow that. In our case you can use our POS but keep your merchant services relationship with your local bank perhaps or whoever you use.
Contact your local Dealer in Seattle, National Business Systems, Inc.
We can be reached at 253-839-9636 or on the web at Seattle Heartland Dealer. We would love to set up a demo in person or online.
Offer your guest online ordering with texting alerts
So you’re probably asking yourself what is online ordering with order ready texting. Have you ever ordered a pizza from one of the huge chains and seen the order tracking status? It’s kind of cool where it shows you it’s in the oven, being boxed, etc etc. The Heartland Restaurant POS system does something even better than that. No we don’t have a cute graphic showing the progress of the order, our feature is much more useful. It’s our built in Online ordering with order ready texting.
Engage your guest by text when their order is ready
The Heartland Restaurant Kitchen Display system increases kitchen productivity. One of the best examples of this is when you ware offering online ordering for your guest. As soon as your guest places an order online it instantly appears of your kitchen video system. The order can print on traditional printers as well if you would like. Now just imagine when the guest’s order has been boxed you simply press an icon to send a text their order is ready. That is where Online ordering with order ready texting can set your restaurant apart from the rest.
Your guest will love the convenience of an order ready text
Put yourself in the shoes of your guest. You’ve just works a full day, you have errands to run plus picking up carryout on the way home. Imagine you have a choice of placing an order online from a mobile phone or desktop and the restaurant will text you when it’s ready. You’re now free to go about you other errands instead of waiting in the restaurant. Which restaurant are you going to choose? The restaurant that is engaging and makes the process easy or the one that you have to guess on when to stop by. The choice is simple, it’s the one that values their customers time and invest in modern time saving conveniences. Contact you local Heartland POS Dealer today for a no obligation demo of their complete iPad system or simply call 800-863-2274