Go digital with your loyalty program and coupons
Part two of our series regarding ways to attract and keep millennial customers looks at digital deals and programs. While carrying coupons may not be cool (not environmentally sound to many either), millennials still want to save a couple dollars lunch too. Using digital coupons via your app or email provides an experience tech savvy guest expect. Utilize location-based social media “check-in” specials that allow guest to save using their phone. When a guest checks in it could be seen by thousands of potential guest in some cases at a very low cost. Ditch plastic key chain loyalty cards and stick with electronic media only for the most part. Today’s guest want everything accessible on their mobile and to share experiences with all their friends. Consider it a bonus because you’re collecting vital data to use in future marketing every time they redeem an offer. A great loyalty/rewards platform should empower you to send coupons and offers uniquely special to individual customers. Those special offers should be one time use only in cases of great offers.
Engage guest to keep them coming back, a guest engagement App does that.
Don’t make this harder than it should be. Simply put build value in your guest returning to your restaurant. Use the technology that they use to do it. Don’t reinvent the wheel jump on this sustainable new way of doing business. Some things have not changed thank goodness. Just remember what we already knew from the last century about marketing efforts because it’s still relevant. It is still far more efficient to market to existing customers than it is new ones. Market to the guest that already like you, their word of mouth is invaluable. Their word of mouth is now down via social media which reaches so many more people. You want that guest taking a picture of their food and posting it. Years ago you would have paid big bucks for that in print, right?
Meet your guest where they are, on their phones
Join the mobile marketing generation or get forgotten by it. Most of this generation does not even know what a Val-Pak is but their grandma does. Start with great food and service but don’t forget to leverage the digital age we live in now. At National Business Systems, your Seattle Heartland POS dealer, we can help you with some of the parts to this puzzle.
Heartland Restaurant POS now integrated with Yellow Dog
Our model allows you to use industry experts for restaurant inventory control with Heartland POS. This model allows you the best of breed when selecting systems. We found out long ago time ago to stay in our lane. We don’t do inventory and good inventory does not do POS. In some cases it makes sense to do it all like we do with orders. Other times it is better to partner with someone that brings a laser focus to the solution. In this case Yellow Dog is one of the first companies to complete the integration with Heartland POS.
Get your food and beverage inventory under control
At yellow dog they understand restaurant inventory control is a process. When you have Yellow Dog integrated with Heartland Restaurant POS you won’t have to worry about ruining out of inventory again, or even worse wasting inventory. Their systems work seamlessly with the POS system. However, just like the POS it’s the people and support that are the secret sauce that brings everything together. At Yellow Dog you get a caring team of professionals because they know better people make better inventory.
Choice and freedom set Heartland apart from the rest
You may have noticed the the restaurant technology landscape has changed dramatically over the last few years. Companies have emerged that offer technology but only if they can lock you into long term processing contracts. Heartland is changing the landscape again for the better. Even though they are a processing company did you know you are free to use whatever processing company you want with Heartland POS? This POS system is a standalone product not a loss leader to get you into processing. Sure, we want you to select Heartland processing but maybe you already have a contract or you prefer to process with the bank that financed your business. In our case you can still get the best POS on the market and add processing when the time is right. Call us at 800-863-2274 to schedule an online demo or in person in the Seattle Tacoma area.
The Heartland Guest Application engages your guest
Modern POS systems should go beyond your restaurant. Use the Heartland Guest Application to empower guest. Ten years ago you would have paid a king’s ransom to have the technology found today for a few bucks a month. We have leveraged the cloud to bring your restaurant right into your guest phone. Guest will love to pay their guest check right on their own phone. Guest won’t wait to order when they skip the line with your app.
There are guest that expect you to have modern technology
Do you know there are consumers growing up right now that don’t recall a world without apps? A tipping point will soon be reached when you are not relevant without these technologies. Mobile App and Kiosk are the new normal and you risk being an outlier without them. Of course they are not for every restaurant but in the fast casual space they are a must. For the fast casual restaurant the Heartland Guest Application checks all those boxes.
Omni channel Systems should be fully integrated
OK, omni channel and integrated seem like pretty fancy terms right? Well they sound far more fancy than they really are. First omni channel simply means you have more than one way to order. A system with cashier terminals and online ordering would be considered omni channel, simple right. Fully integrated just indicates it acts as one system not a patch work of systems connected via interface. In the case of Heartland Restaurant POS it is omni channel and fully integrated. You won’t have to use an online ordering platform that is separate from your POS. That also goes for delivery, kiosk, loyalty and more. All of these features and functions are native to Heartland Restaurant POS. This is where the Heartland Guest Application comes into play. These are not other programs they are part of the program. This makes all the difference in the world. To arrange a no obligation in person in Seattle, Tacoma or Yakima area or online demonstration of Heartland Restaurant POS call us at 800-863-2274 or follow visit us on the web.
Customers are using Kiosk like never before
Can a restaurant self serve kiosk impact you business in a positive way? Look at the news and you can’t help noticing today’s restaurants are facing labor woes. Restaurant owners are being squeezed in all directions. The big chains are increasing pressure with new technology. You have competition in hiring staff like you’ve never seen before. Can you rely on the same tactics you used ten years a go? You have to face facts that we all do business differently than we did ten years a go. Will you embrace those new models or fight a losing battle?
Your clients are just as busy as you, throw them a bone!
Looking around can you spot the trend in luring consumers to a business? All of us know it is convenience that is driving today’s customer. What happens when your semi regular customer is thinking about a take out order on the way home. They are sitting in horrible traffic, do you think they want to come wait in long lines too for their carry out? Of course they don’t and they won’t. If you don’t make it easy for them someone else is. Time saving restaurant technology is now affordable right where you are for anyone. A now proven technology like a restaurant self serve kiosk will help you turn the tide and lure return guest. Make it just one of the tools in your customer engaging solution and add other features too like online ordering for carry out.
You can afford the technology today your dreamed of yesterday
Leveraging Cloud Technology and cost effective iPads have lead to affordable omni-channel solutions. A robust system is now available right here in the Seattle Tacoma area. Heartland Restaurant POS is a feature rich system offering everything a small business owner needs. Features like POS, Online Ordering, Customer Loyalty, restaurant self serve kiosk and more. Don’t wait any longer, call 800-863-2274 to schedule a demonstration, your competition is!