How Delivery Increases Restaurant Revenue and Boosts Loyalty

The restaurant industry is experiencing significant growth when it comes to delivery operations. In fact, according to a recent report from the National Restaurant Association, 34% of consumers utilize delivery more often than they did just one year ago. And its popularity only continues to rise. The most successful restaurant operators are leveraging this trend to their advantage, and being rewarded with increased revenue.  But in order to attain this benefit, you need to ensure your delivery operations are optimized for the best customer satisfaction.

The right delivery software can help you capitalize on this trend. Here’s why:

Encourages Repeat Customers

Customers now expect delivery, so much so that there are entire enterprises—independent of any one specific restaurant—based solely on the concept of delivering food to consumers. Restaurants that are optimizing for delivery are growing their loyal customer base and reaping the rewards that come with increased loyalty.

By offering delivery, your customers can order from you even when they don’t have time to come in, which is a valuable service in a day and age when consumers are busier than ever and have little free time for a sit-down meal. When you incorporate third-party delivery services, you also gain the benefit of a boosted online presence, making you more visible to potential customers.

Increases Revenue

Delivery doesn’t just increase your customer base—it increases revenue. By implementing a delivery operation, you add another channel through which you can do business. Customers that may have otherwise never chosen your restaurant might be compelled to order from you when you offer the convenience of delivery.

On top of that, delivery orders are usually larger on average than in-house orders. This boosts your revenue even higher than if you had experienced the same number of customers on premises. And with delivery, you can compensate for slow days due to poor weather. When customers don’t want to leave their homes in those conditions, they turn to delivery.

Streamlines Operations

Adding the right delivery software can improve accuracy and increase productivity. Robust delivery software helps you optimize delivery routes and equip your employees to work more effectively. This is especially true for delivery software that integrates with your POS to improve communication across systems and decrease errors.

The most advanced solutions offer the biggest benefits to restaurant owners, allowing them to easily manage delivery drivers and keep track of which orders are assigned to which workers. It can also provide turn-by-turn directions and GPS mapping so that orders can be delivered quickly and safely, boosting customer satisfaction as well as profit.

Helps You Stay Competitive:

The rise in popularity of delivery operations has given restaurant owners a new strategy to leverage to their advantage, but simply offering delivery is not going to help you stay ahead of the competition when all your competitors are jumping on the bandwagon as well.

In order to truly gain the full benefits of this, it’s imperative that you offer a better customer experience as well, which is only achieved when operations are streamlined and optimized. The right delivery software will make it easy to provide the experiences customers crave while effectively managing your operations.

National Business Systems offers a cost-effective, yet powerful delivery dispatch solution that integrates seamlessly with Heartland Restaurant POS. For more information, contact us today!

4 Reasons Your Restaurant Needs Online Ordering

According to the National Restaurant Association, 43% of consumers have placed a takeout or delivery order online. Though it has only been available for the last several years, and its mobile counterpart being an even more recent development, consumers have been very quick to adopt the use of this technology.

Consumers now turn to digital alternatives wherever possible, and the restaurant industry is no exception. Customers now order online more often than they do in-house, and with how busy everyone is, the popularity of online ordering comes at no surprise.

Here’s why you should consider adding online ordering software for your restaurant:

Increased Revenue

On average, customers spend more when they place orders online than they do in house. There could be a number of external factors that contribute to this. Online ordering allows them more time to browse your menu and removes any shame or judgement they would feel placing large orders in front of others. Often, customers that order for takeout or delivery will order extra just to have leftovers for later.

However, there are many other factors about online ordering that you can use to your advantage to help increase revenue even more. Leverage upselling prompts to let customers know about add-ons and deals that they may want but have missed when they scanned your menu. Plus, you benefit from the added online visibility that it offers.

Valuable Customer Data

By integrating online orderings software for your restaurant into your POS and loyalty solution, you can offer a loyalty rewards program and have customers log in to their account to place orders. This can allow loyalty rewards members to earn points, and can provide valuable customer insight for you.

This insight is very helpful when it comes to marketing and promotional purposes. By understanding more about what your customers like and want to spend money on, you can ensure your promotions are more successful. You can even personalize promotions by looking up customer order history and suggesting items based on their preferences.

Reduced Order Errors

When you integrate online ordering with your POS, you also cut out the middle man. Customers can input orders directly and can double-check orders before they submit. Placing orders over the phone doesn’t seem too difficult, but often items can get missed while employees simultaneously focus on listening to orders that customers give and inputting them into the system. This leaves a lot of room for human error.

With online and mobile ordering, however, any orders go directly to the POS and are then transmitted to the kitchen display, where staff can get started fulfilling them. They can also view priority, modifiers, special instructions, or any other information the customer gives.

Improved Customer Experiences

All of these features and functions don’t just lead to more streamlined operations—they lead to a better customer experience. Customers want the convenience of online ordering, and are much more likely to become loyalty customers if they know you offer what they want. If you reward customers by meeting their demands, they will reward you with loyalty and higher profits.

To make sure you can get the full benefits of online ordering, choose a system with the features and functions that can help you meet customer expectations. A local partner, such as National Business Systems in Washington, can direct you to industry-leading software, like Heartland Restaurant, for your business and help you implement it to fit the needs of your customers and your restaurant.

Contact us to learn more!

Open Sim Sim now interfaces with Heartland Restaurant Point of Sale

open sim sim

If you have employees you need a scheduling system

As you can see from the graphic above Open Sim Sim is pretty affordable. Of course you can upgrade to add even more features if you ever need to. Looking at the list above you may be able to use the free version forever depending on your needs. As a user of Heartland Restaurant POS you can add interface with Open Sim Sim.

Take the guess work out of compliance

More and more States and municipalities are legislating often complex employment compliance requirements. This is exactly why you will want to incorporate a system like Open Sim Sim.   The features in the free version will save you a lot of time and headaches but the premium version includes even more. labor laws will continue to be enacted causing more need for a robust scheduling system. Keep the solution seamless when you are fully integrated with your POS system.

You can’t afford to get out of compliance with labor laws

Premium versions of Open Sim add features like real time alerts of overdue breaks and employees getting into overtime.  The compliance tools will not allow you to publish a schedule that include violations of the labor law rules. In today’s complex employment world you really don’t want to guess what you need to do, you need to know. Just look in the news from NYC where a popular quick service restaurant chain has had a one million dollar suit filed against it from the city.  The law suit claims the major restaurant chain ignored the city’s fair workweek laws. Find out how you can prepare your restaurant for the ever changing compliance issues before it’s too late. For more information please visit Open Sim Sim and don’t forget we are your local Heartland Restaurant Point of sale dealer here in Washington State.

 

Restaurant POS Buyers Guide

restaurant pos buyers guide

Make an informed buying decision when you are selecting a new system

The trending business model in the restaurant POS industry is a little confusing. In the last decade most of the POS system on the market are now owned by credit card processing companies. This has caused a lot of misleading offers to flood the market. One of those misleading practices is the “Free POS” offers you may have seen. being a business person your self can you really fall prey to a “Free” offer of anything. You and I both know nothing is free. If a company is offering you a free system it is because they are over charging you for merchant services. That company offering the Free system has to pay for it somehow! The first consideration in buying a new system is “do i want to be in a long term contract to pay off a free system”?

Partner with a local company that is also invested in your community

Take a look at what POS re-sellers in your community have to offer. Don’t buy a system from across the country or from your bank. Spend your time in creating a dining experience for your guest not chasing down a company on the other side of the country to get something resolved. Investing locally can free you of extra burdens you should not have to deal with.

Look at total cost of ownership not just the start up cost

Ensure when you are calculating total cost of ownership to factor in credit card fees. Factor in all the cost to get a true picture. If merchant services are part of your system include those cost. We have created a restaurant POS buyers guide we invite you to download and examine before purchasing a system. Read our guide and contact us to schedule a demo.

invest in the right POS system

download restaurant pos report