E-Gift Cards are replacing the traditional plastic cards quickly
Have you ever lost a valuable gift card? Have you ever wanted to buy a last minute gift and deliver it in a matter of seconds? E-Gift Cards also known as virtual gift cards are quickly becoming best practice for businesses all over the world. As the cultural shift to electronic payments continues gift cards are following the trend. The advantages of selling and using e-gift cards are numerous. Its difficult to believe there are still merchants using hand written gift certificates but they exist.
The plugged in customers today are expecting you to offer virtual offerings too
Today’s customers are using technology like never before. This is nothing new about generations becoming more tech savvy then those ahead of them. However today’s tech is light years ahead of what we have seen before. If your business is not up to speed you risk being left out. Offering e-gift cards is one way to keep you in the loop. In this case if offers you a lot of other benefits and a business owner too. First thing to consider is selling e-gift cards on your online ordering site. If you are selling hard printed cards online you have orders fulfilled which can be costly and takes time. A virtual gift card takes no time from your staff to fill the order. It is in the recipients hands in just seconds from the purchase.
Virtual gift cards expands your businesses reach
Just imagine that now Grandma in New York can simply go to her grandson’s favorite Seattle restaurant’s website and buy an e-gift card. Think about the fact your website is open and available twenty-four hours a day for last minute shoppers! There are far more reasons to start offering an e-gift system. In the Seattle Tacoma area reach out to your Heartland Dealer National Business Systems, Inc. at 800-863-2274 or online at Heartland Restaurant POS System.
Go digital with your loyalty program and coupons
Part two of our series regarding ways to attract and keep millennial customers looks at digital deals and programs. While carrying coupons may not be cool (not environmentally sound to many either), millennials still want to save a couple dollars lunch too. Using digital coupons via your app or email provides an experience tech savvy guest expect. Utilize location-based social media “check-in” specials that allow guest to save using their phone. When a guest checks in it could be seen by thousands of potential guest in some cases at a very low cost. Ditch plastic key chain loyalty cards and stick with electronic media only for the most part. Today’s guest want everything accessible on their mobile and to share experiences with all their friends. Consider it a bonus because you’re collecting vital data to use in future marketing every time they redeem an offer. A great loyalty/rewards platform should empower you to send coupons and offers uniquely special to individual customers. Those special offers should be one time use only in cases of great offers.
Engage guest to keep them coming back, a guest engagement App does that.
Don’t make this harder than it should be. Simply put build value in your guest returning to your restaurant. Use the technology that they use to do it. Don’t reinvent the wheel jump on this sustainable new way of doing business. Some things have not changed thank goodness. Just remember what we already knew from the last century about marketing efforts because it’s still relevant. It is still far more efficient to market to existing customers than it is new ones. Market to the guest that already like you, their word of mouth is invaluable. Their word of mouth is now down via social media which reaches so many more people. You want that guest taking a picture of their food and posting it. Years ago you would have paid big bucks for that in print, right?
Meet your guest where they are, on their phones
Join the mobile marketing generation or get forgotten by it. Most of this generation does not even know what a Val-Pak is but their grandma does. Start with great food and service but don’t forget to leverage the digital age we live in now. At National Business Systems, your Seattle Heartland POS dealer, we can help you with some of the parts to this puzzle.
Customers are using Kiosk like never before
Can a restaurant self serve kiosk impact you business in a positive way? Look at the news and you can’t help noticing today’s restaurants are facing labor woes. Restaurant owners are being squeezed in all directions. The big chains are increasing pressure with new technology. You have competition in hiring staff like you’ve never seen before. Can you rely on the same tactics you used ten years a go? You have to face facts that we all do business differently than we did ten years a go. Will you embrace those new models or fight a losing battle?
Your clients are just as busy as you, throw them a bone!
Looking around can you spot the trend in luring consumers to a business? All of us know it is convenience that is driving today’s customer. What happens when your semi regular customer is thinking about a take out order on the way home. They are sitting in horrible traffic, do you think they want to come wait in long lines too for their carry out? Of course they don’t and they won’t. If you don’t make it easy for them someone else is. Time saving restaurant technology is now affordable right where you are for anyone. A now proven technology like a restaurant self serve kiosk will help you turn the tide and lure return guest. Make it just one of the tools in your customer engaging solution and add other features too like online ordering for carry out.
You can afford the technology today your dreamed of yesterday
Leveraging Cloud Technology and cost effective iPads have lead to affordable omni-channel solutions. A robust system is now available right here in the Seattle Tacoma area. Heartland Restaurant POS is a feature rich system offering everything a small business owner needs. Features like POS, Online Ordering, Customer Loyalty, restaurant self serve kiosk and more. Don’t wait any longer, call 800-863-2274 to schedule a demonstration, your competition is!
All POS and Online Ordering Systems are not created Equally
The reason the Heartland POS online ordering system is different from most is easy to point out. It is one system with omni channel ordering abilities. OK, so what is what you may be asking, how is that different? Great questions and the difference is in the fact we are not interfacing to a third party online ordering system. That’s right, with Heartland POS you have one system that is an omni channel solution. Using our online ordering system does not even require you to obtain a new web address or know anything about web hosting. You won’t even need a separate merchant services account for your online presence. Differences don’t stop there either, you also won’t be paying huge gateway processing fees most third parties require.
Having one system makes your job easier
Your job is easier maintaining one system instead of two. Don’t waste your time changing prices or menu items in two different systems. Heartland POS allows you to manage your online ordering and dine in POS in one place. Managing and growing a restaurant is already hard. Use technology like this to work for you not the other way around. Talking to restaurants that don’t offer direct online ordering we find they are too busy to figure it out. Cost and complexity scare many operators off. Using Heartland POS online ordering is simple and part of the POS.
Do you currently use Uber Eats or Door Dash?
We are know you can’t compete directly with the marketing power of the big tech food delivery systems. You can start marketing to those customers you offer online ordering for take out. Those customers already like your food so let them know they can order online directly too. Heartland POS also features a complete delivery system too but that is a topic for another day.