The restaurant industry is experiencing significant growth when it comes to delivery operations. In fact, according to a recent report from the National Restaurant Association, 34% of consumers utilize delivery more often than they did just one year ago. And its popularity only continues to rise. The most successful restaurant operators are leveraging this trend to their advantage, and being rewarded with increased revenue. But in order to attain this benefit, you need to ensure your delivery operations are optimized for the best customer satisfaction.
The right delivery software can help you capitalize on this trend. Here’s why:
Encourages Repeat Customers
Customers now expect delivery, so much so that there are entire enterprises—independent of any one specific restaurant—based solely on the concept of delivering food to consumers. Restaurants that are optimizing for delivery are growing their loyal customer base and reaping the rewards that come with increased loyalty.
By offering delivery, your customers can order from you even when they don’t have time to come in, which is a valuable service in a day and age when consumers are busier than ever and have little free time for a sit-down meal. When you incorporate third-party delivery services, you also gain the benefit of a boosted online presence, making you more visible to potential customers.
Increases Revenue
Delivery doesn’t just increase your customer base—it increases revenue. By implementing a delivery operation, you add another channel through which you can do business. Customers that may have otherwise never chosen your restaurant might be compelled to order from you when you offer the convenience of delivery.
On top of that, delivery orders are usually larger on average than in-house orders. This boosts your revenue even higher than if you had experienced the same number of customers on premises. And with delivery, you can compensate for slow days due to poor weather. When customers don’t want to leave their homes in those conditions, they turn to delivery.
Streamlines Operations
Adding the right delivery software can improve accuracy and increase productivity. Robust delivery software helps you optimize delivery routes and equip your employees to work more effectively. This is especially true for delivery software that integrates with your POS to improve communication across systems and decrease errors.
The most advanced solutions offer the biggest benefits to restaurant owners, allowing them to easily manage delivery drivers and keep track of which orders are assigned to which workers. It can also provide turn-by-turn directions and GPS mapping so that orders can be delivered quickly and safely, boosting customer satisfaction as well as profit.
Helps You Stay Competitive:
The rise in popularity of delivery operations has given restaurant owners a new strategy to leverage to their advantage, but simply offering delivery is not going to help you stay ahead of the competition when all your competitors are jumping on the bandwagon as well.
In order to truly gain the full benefits of this, it’s imperative that you offer a better customer experience as well, which is only achieved when operations are streamlined and optimized. The right delivery software will make it easy to provide the experiences customers crave while effectively managing your operations.
National Business Systems offers a cost-effective, yet powerful delivery dispatch solution that integrates seamlessly with Heartland Restaurant POS. For more information, contact us today!