E-Gift Cards are replacing the traditional plastic cards quickly
Have you ever lost a valuable gift card? Have you ever wanted to buy a last minute gift and deliver it in a matter of seconds? E-Gift Cards also known as virtual gift cards are quickly becoming best practice for businesses all over the world. As the cultural shift to electronic payments continues gift cards are following the trend. The advantages of selling and using e-gift cards are numerous. Its difficult to believe there are still merchants using hand written gift certificates but they exist.
The plugged in customers today are expecting you to offer virtual offerings too
Today’s customers are using technology like never before. This is nothing new about generations becoming more tech savvy then those ahead of them. However today’s tech is light years ahead of what we have seen before. If your business is not up to speed you risk being left out. Offering e-gift cards is one way to keep you in the loop. In this case if offers you a lot of other benefits and a business owner too. First thing to consider is selling e-gift cards on your online ordering site. If you are selling hard printed cards online you have orders fulfilled which can be costly and takes time. A virtual gift card takes no time from your staff to fill the order. It is in the recipients hands in just seconds from the purchase.
Virtual gift cards expands your businesses reach
Just imagine that now Grandma in New York can simply go to her grandson’s favorite Seattle restaurant’s website and buy an e-gift card. Think about the fact your website is open and available twenty-four hours a day for last minute shoppers! There are far more reasons to start offering an e-gift system. In the Seattle Tacoma area reach out to your Heartland Dealer National Business Systems, Inc. at 800-863-2274 or online at Heartland Restaurant POS System.
Should you should be using an EMV Chip Reader?
The simple answer is yes, you should be using EMV chip readers for several different reasons. before addressing the reasons why let’s look at a couple of the myths. The first myth is that you must use be reading EMV chips as part of your POS system. That is false, there is no rule or law stating you must read chips. Second myth is that it is cheaper to read chips opposed to magnetic strips. For the most part that is also a false claim. The truth is if you are still reading cards by swiping them in your POS you have accepted 100% of the charge back liability. The failure to use a chip reader for all intent purposes is n acceptable reason for the card holder to file a charge back it seems. While that is not an official reason the net result of the rules would indicate that it is.
You should be planning on implementing EMV readers at minimum
Standalone credit card terminals have been able to accept EMV chips now for several years. POS systems have been playing catch up for years now and making up ground. Swiping credit cards today can result in charge backs for the full amount without reason. Yes, you heard that right. The issuing bank does not allow for any due process regarding the validity of the charge like the old charge back rules. If the card has a chip and you swiped it there is no process to prove it is a valid charge. If the customer charges back you lose. You need to get EMV chip readers
Upgrade your legacy POS to EMV readers or replace it
If you have an older POS system you may not be able to upgrade it to read EMV chips. If that is the case you should look into a system that accepts EMV chips right at the table. Heartland has several POS devices that accept EMV payments at the table. An investment is technology that allows for best practice of EMV chips limits your liability in several areas. In the Seattle Tacoma area contact your Heartland POS dealer National Business Systems at 253-839-9636
Make payments easier for a better guest experience
Part four of our series on attracting and keeping Millennial Customers focus on payments made easy. Restaurants always strive to achieve that perfect guest experience. The one they will tell their friends and family about. It really does not matter if you are a five star table service establishment or carry out burger stand. How fast guest can pay and leave is part of the overall experience. Technology can improve this part of dining out that often diminishes the entire outing if handled poorly.
Servers are busy and your guest know that.
How often have you been our for dinner and wait to get your guest check and credit card back. Much of this can be accounted for via training however servers have a lot on their plate (pun intended). One of the break through technologies allow guest to use their own phone to pay a guest check off including a tip. Yes, you heard that correctly. You don’t need to put an ugly tablet on every table to make it easier for guest to pay. Use the Heartland Guest Application that allows your guest to use their own mobile device to simply scan to pay. Your POS will be configured to print a QR code on each guest check. You guest simply opens the app, scans the code and pays with a credit card they have already associated with their account.
A guest Application improves the experience for the guest and staff too
Technology like a guest app empowered with payments also lessens the load on servers too. Guest paying their own guest check off is one less thing for your servers to do. Another side effect is you could get an extra table turn in for the night too. If you think the technology demands of the millennials is demanding, your haven’t seen anything yet. The next generation Gen Z thinks their tech savvy parents don’t know anything about tech and social media and their right! Learn more about the Heartland Guest Application here.
An educated staff can help ensure you have happy guest too
Nothing is more frustrating to a millennial than a server that doesn’t know the menu. Even worse is when they keep going back to the kitchen asking questions. Millennials have probably already done their research about your menu. It is not uncommon they know everything about your place before they come in for a visit. It looks really bad when they can stump your servers regarding questions about your menu. Holding meetings weekly about your menu and daily specials allow staff to entice customers with talk of noteworthy ingredients, food origins, new dishes, and exciting changes.
Technology helps your servers stay informed
In part two of our series about attracting and keeping millennials happy we looked at taking your loyalty and offers digital. In part three of the series we focus on an informed and responsive staff. There are several ways the right POS can help keep an informed staff. You hate it when you order an item only to have the server let you know the restaurant was out of that item. Your POS system should have notified the server as soon as the order was placed avoiding this awkward and disappointing event. Servers should be able to refer to the system for all the choices required for a menu item. Use a long description a server can toggle to including pictures. A well deployed system eliminates awkward exchanges regarding menu items. Therefore combining technology with old fashion communication delivers a smooth customer experience.
The measure today is the guest experience from start to finish
In the old days guest may have tolerated aspects of the experience that were sub par if another part was stellar. Fast forward to today in the age of instant gratification and the margin of error is gone. Leave nothing to chance and get it right the first time. Use trained staff that know your products, empower them with technology for success. We can help you on the technology side of things. Contact us for a no obligation demonstration of restaurant technology that keeps your servers serving guest not looking for answers.